What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Q1.Why would I need a web site?
A1.

- Improve my service by providing the existing clients with useful resources

That will help me to build up the loyalty of the clientele and get returning clients.

Examples: my contact details, this month special, technical info on the products.

- Obtain new clients via InternetThat is how I am going to make new sales.

Example: local resident searching for "car dealers Geelong" on Google,will find my web site with latest stock details and pricing.

- My strongest competitors already have web sites!That is how I am going to match and beat them in the competition.

Q2.How am I going to achieve my online business goals?

A2.Initially I will have a nice but not an expensive web site.

It will be positioned on major search engines and drivepotential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business.

That may include pay-per-click, email marketing or other methods.I will be spending more money on my web site only AFTER it starts generatingincome.

Q3.What is my web site checklist?

A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance.

These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals.I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars!

Q4.What if I already have a web site?

A4.No matter how good is my web site - it will age.

I need to update it every 6 - 12 months.If your web site does not have a consistent targeted web traffic I may never get a Return On Investment.

If it is a case - my web site may need an immediate makeover.

Q5.What are the typical web site expenses, including hidden?

A5

- Web site design and development: $500+ (one off)
- Web site hosting: $240+ (annually)
- Web site marketing: $50+ (monthly)
- Web site update and maintenance: $30+ (monthly)

Q6.What type of web site is for me?

A6.Typically there are 3 types of web sites on the Internet.

Depending on my type of business, its size andtargeted audience I should choose from:

1.Basic presence on the Internet

Internet version of my business card and online brochure.Benefits:

- extended branding of my business

- all hours availability of information for EXISTING clients

- improved image of my business

- professional email address instead of my local ISP

Examples: legal and accounting firms, printing.
Costs:$500+, annual maintenance $250+

2.Powerful marketing tool
Interactive web site.

Benefits:

- make existing clients return again and again

- establishing special relationship with clients

- get NEW clients

Example: hardware shop, travel agency.
Costs: $1500+, annual maintenance $500+

3.Additional sales channel
e-commerce web site suits retailers and wholesalers of goods.Works really well if brands and characteristics of products are well known or easy to explain. Great business value if the price is right.

Examples: stationary suppliers, books CDs,DVDs
Costs:$2500+, annual maintenance $1000+

RKD Unger is the founder of Infopulse Pty Ltd (Australia) and Internet Marketing Australia. Infopulse is a developer of SEO Explorer - a free SEO tool for webmasters.

Web Development Methodology Followed by a Web Development Company Online PR News (press release) Proper planning and following a strategic process is cardinal to a web development company to develop bleeding-edge applications using web development ...

Big Star Media Group Partners With Graphic Design / Web Development Firm PR Newswire (press release) CLARKSDALE, Miss., July 29 /PRNewswire-FirstCall/ -- Big Star Media Group, Inc. (Pink Sheets: BMGI) (the "Company") a diversified entertainment and ... and more »

Think About Web Development For the iPhone Boosh News (press release) (blog) A free laptop for students is definitely something that will be put to good use. Would you like to get a yourself or a student a high quality new laptop, ...

Web Development Is a Broad Term That May Entail Web Designing, Content Writing ... SBWire (press release) Wildnet Technologies is a Web development company India to ensure that the needs of all those who require an effective website are met efficiently and ... and more »

Graphic Design and Web Development Coordinator Animation World Network Graphic Design and Web Development Coordinator. This position works with both the Graphic Design Manager and Web & E-Communications Manager in support of ...

OpenXcell to Offer Drupal Web Development Services to World Wide by '10 SBWire (press release) To meet the online marketing needs, OpenXcell Technolabs is now offering with the Drupal web development services. The firm is offering its services at a ... and more »

Metromode Media

Web Development Intern Metromode Media Web Development Internship Blue Sky Sessions, a small web development firm in Holland, Michigan, is seeking a paid web development intern to start work ... and more »

Sparsh Technologies Offers Complete Joomla Development Services for Web ... Online PR News (press release) Sparsh Technologies aids web development in Australia by providing array of Joomla development services to the local Australian businesses. ... Hire Good Joomla Developers India to get Proficient Joomla WebsitesPR-inside.com (press release) all 4 news articles »

ForeSite Technologies Executive Vice President Named 40 Under Forty PR Web (press release) Benjamin Sweet honored by Hartford Business Journal – ForeSite, a web development, web design and computer support firm based in East Hartford, ... and more »

SDLC Methodology and its Benefits to a Web Development Company Jazzou (blog) In this competitive world of software development to survive Darwin's theory of survival of the fittest it is important that a web development company ...