2 Key Ways to Make Your Site a Success

If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed." Realize it or not, your website (or lack thereof) is very often the first impression your prospect or peer will have of you. Now, it's no longer a matter of having a website -- it's a matter of having a great one.

#1) Be Exciting

Most websites are informative, but dull. Not surprising. The Internet today is not unlike TV in the early 50's when TV was the new media. Back then it was totally exciting to have a radio announcer in front of a camera. It was revolutionary to actually see the announcer holding the package of soap or toothpaste. What soon followed was "The Golden Age" of TV when things took a major creative leap forward.

There's a definite parallel today with the Internet.

Bill Bernbach, a great leader of that last creative evolution, stated;

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. That's where the creativity comes in."

Applied to the Internet Bernbach's words resonate more than ever.

#2) Be Effective

So, what makes a website effective and creatively exciting? That depends on who you talk to. A techie may say you need lots of flash animation. A designer may say it's about the right layout and color scheme. Someone else may argue it's all about blogs. When applied intelligently the latest design trend or technology is exciting. But have you ever clicked on a site you're eager to see only to have to sit through a self-indulgent 30-second flash intro? If the thinking behind the technology doesn't respectfully address the mindset of the person viewing it, it doesn't matter how cool it is.

An exciting, creative, effective website begins with a clear understanding of the target audience and the marketing objectives you're trying to reach. Only then does it take a fresh, simple, memorable creative approach that touches and moves that audience on an emotional level. Accomplishing that takes strategically smart, creative talent. So, if you don't have it, find it. The bottom line is that The Evolution has begun. Don't be left behind.

John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. John may be reached at: john@follisinc.com

For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: http://www.follisinc.com/booklet.htm

For consulting info, visit: Marketing Therapy: http://www.follisinc.com/therapy.htm

For speaking info, visit: Follis Speaking: http://www.follisinc.com/speaking.htm

Web Development Methodology Followed by a Web Development Company Online PR News (press release) Proper planning and following a strategic process is cardinal to a web development company to develop bleeding-edge applications using web development ...

Big Star Media Group Partners With Graphic Design / Web Development Firm PR Newswire (press release) CLARKSDALE, Miss., July 29 /PRNewswire-FirstCall/ -- Big Star Media Group, Inc. (Pink Sheets: BMGI) (the "Company") a diversified entertainment and ... and more »

Think About Web Development For the iPhone Boosh News (press release) (blog) A free laptop for students is definitely something that will be put to good use. Would you like to get a yourself or a student a high quality new laptop, ...

Web Development Is a Broad Term That May Entail Web Designing, Content Writing ... SBWire (press release) Wildnet Technologies is a Web development company India to ensure that the needs of all those who require an effective website are met efficiently and ... and more »

Graphic Design and Web Development Coordinator Animation World Network Graphic Design and Web Development Coordinator. This position works with both the Graphic Design Manager and Web & E-Communications Manager in support of ...

OpenXcell to Offer Drupal Web Development Services to World Wide by '10 SBWire (press release) To meet the online marketing needs, OpenXcell Technolabs is now offering with the Drupal web development services. The firm is offering its services at a ... and more »

Metromode Media

Web Development Intern Metromode Media Web Development Internship Blue Sky Sessions, a small web development firm in Holland, Michigan, is seeking a paid web development intern to start work ... and more »

Sparsh Technologies Offers Complete Joomla Development Services for Web ... Online PR News (press release) Sparsh Technologies aids web development in Australia by providing array of Joomla development services to the local Australian businesses. ... Hire Good Joomla Developers India to get Proficient Joomla WebsitesPR-inside.com (press release) all 4 news articles »

ForeSite Technologies Executive Vice President Named 40 Under Forty PR Web (press release) Benjamin Sweet honored by Hartford Business Journal – ForeSite, a web development, web design and computer support firm based in East Hartford, ... and more »

SDLC Methodology and its Benefits to a Web Development Company Jazzou (blog) In this competitive world of software development to survive Darwin's theory of survival of the fittest it is important that a web development company ...